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Article 4 Monday, December 2, 2013
Staying Competative In Today's Mailing Industry
By Ken Swepston
In today’s market, with the decrease in mail that the USPS has been
grappling with, competition in the mail fulfillment industry appears
to be much greater than any time in the past. Gone are the days when the
high demand for fulfillment services created opportunities for so
many to get into the business. Back then, having a little knowledge of
the industry and enough capital to buy a few old pieces of
equipment, rent a small hole in the wall, and secure a few good workers,
pretty much assured your success. But now, with decreasing amounts
of work to go around, competition between mailers has created a squeeze
that is driving a lot of small shops right out of business.
Due to this competitive market, along with increasing operating costs
and customer requirements for increased accountability and
turnaround times, many mailers are opting for equipment that can provide
higher production speeds, along with greater integrity and control
of their mail fulfillment process. Making such capital investments in
high speed intelligent mail systems looks to be a smart move for
those of us who can afford to do so. However, there are many shops that
don’t have the means to follow suite and so are left at a
disadvantage in their ability to compete in not only holding on to old
business but in securing new business as well.
Of course there are steps that can be taken to increase the integrity
and speed of your mailings without going to the expense of upgrading
to a new Pitney Bowes, Bell & Howell, Kern or other high
speed/intelligent system. You certainly could save some money by
securing used high speed system. But, even if you are able to secure
lightly used quality mailing system, it probably will not be set up
to meet your need for things like page set accumulation, document
matching, tracking and recording or other requirements needed in
today’s competitive market.
The good news is that there are a number of third party venders offering camera/software document systems that can increase the
integrity and output of the mailing equipment you are already using on your floor. So, it is no longer necessary to pay a
premium price to your mailing equipment manufacture, in order to ensure the accuracy and security of your mailings. Whether
you are looking for document reading and verification on your existing mailing inserters, inkjets, card and label tippers or a
system you are looking to add to your shop, you can provide the integrity that customers now require without going into debt.
Of course, as many have come to learn, not all document/verification systems are the same. So, be sure that the software is
written so that it has the ability to not only meet your current job requirements but also has the flexibility to be customized
to meet future demands as well. In addition, you will want to determine ahead of time what possible reading requirements will
be needed now and in the future so that you can be assured that the scanners/cameras being provided can handle whatever marks
you might be required to read. You will also want to know up front if there are licensing/transfer fees. Some companies
charge annual fees and or exuberant fees for any software upgrades ordered after the sale.
In today’s mail processing environment, being flexible is key to our success,
so make sure that whatever direction you take in improving your
competitive edge, the companies you engage with are just as flexible in the
support being offered to you.
Advanced Systems New & Used Mailing Equipment!
Presents Xtreme Vision Systems by MPS
Xtreme Vision is a PC based document matching and addressing system that has the versatility to meet the demands of today’s print and direct mailing environment.
Our software/camera systems can be
customized to meet any matching, checking,
recording and or read & print application.
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